SEO isn't really about search position and targeted traffic - whatever you might have been told. There are no secret tricks that only the experts know although there are many things you can overlook or do poorly that will impair the results you get. SEO is about building your website so it's clear to search engines that your content is worthy of recommendation and in reaping the reward of being being easily found by your customers.
Many websites fail to do some or all of the above successfully. Often this is either because the content fails to convince the potential customer to proceed, or for technical reasons.
Please get in touch if you would like me to review your website or answer any questions you have about SEO.